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ICompetition can be fierce on marketplaces, and businesses may struggle to stand out among the millions of other listings. It can also be difficult for businesses to maintain control over their brand and reputation on marketplaces, as customers can leave reviews and ratings that are visible to other potential customers. For businesses looking to succeed on marketplaces, it's important to have a clear strategy and focus on creating high-quality, unique products or services that stand out from the competition. Businesses should also be willing to invest in marketing and advertising in order to drive traffic to their listings. Startup businesses can also take advantage of crowdfunding platforms, such as Kickstarter or Indiegogo, to raise funds and generate buzz around their products or services.

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